Fractal Ink Design Studio: The W Suite | 'Need to transform leadership from hierarchical to relational'

Priyanka Agrawal is a digital strategist and Co-founder/COO & Chief Strategy Officer at Fractal Ink. With close to 18 years in the field of design, she has been instrumental in converting chaos into organised data and impossible requirements and briefs into meaningful user journeys for her clientele and delight for the users. She has a strong motivation to bring about a change in the field of Experience design and help propagate the role of user experience in the Digital Design domain in India.